Wednesday, September 21, 2011

A Celebration of Literature, Art and Magic in the Autumn

Electronic Publishing, Organic Brand Growth and the Go-Green Initiative

Award-winning author of The Wright Scoop, consultant, lecturer, wordsmith and Public Relations Chair for the National League of American Pen Women (NLAPW), Sylvia Hoehns Wright recently launched her latest book, Market Share, make it work for you! based on nation-wide market experience gathered through one-on-one interviews, distribution of a survey, workshop participation  and column commentary.  Sharing her scoop – who, what, when, where, why, how and benefits of  acquiring  market share, Wright – as well as other industry professionals in various fields provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share or establish a form of marketing based on 'green' methodologies. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future or others.  A part of the book's focus is to help businesses and individuals enable a form of communications that establishes a brand of product; that product being you.  We've touched upon the concept here in our blog of "Be the Brand"- how it is necessary as writers to not only market our work but also ourselves in every facet of our professional interaction with the public domain.  Aware present-day globalized markets require that you don’t simply sell your work but yourself, through soliciting assignments, networking, and gaining credentials through education and experience, Wright became a recognized brand, ‘eco’ Industry advocate who specializes in business, communications and green-scaping concepts and who has also broadened the scope of her communications research to include arts/literary sectors.  As such, I was asked to contribute to this book a piece on organic marketing growth and brand development as it applies to electronic publishing and the writing industry.  What follows is an excerpt entitled, "Necessary Growth and Evolution".  A bio of Wright appears below along with further information on the book, Market Share, make it work for you!


Necessary Growth and Evolution

By Nicole M. Bouchard, Editor-in-Chief of The Write Place At the Write Time,

Two contributing factors have played a role in the go-green initiative that has taken hold of the publishing world.  Not only a result of increased environmental awareness, economic downturn has spurned a spike in electronic publishing to minimize costs.  Snail-mail queries and submission packages have been replaced by e-mail and digital upload forms while writers and publishers alike are turning to the electronic book form for the final product of the finished manuscript. In the industry, I've seen substantial change over the years with the most drastic occurring between spring of 2010 and spring of this year with the e-book evolution.  In less than two years, fiction sales as e-books have gone up nearly ten percent.  In the third quarter of 2010, wholesale e-book sales had reached just shy of $120 million.  These market shifts trickle down the branches to affect not only the way publishers do business, but also how editors, agents and writers do theirs.  With the entry of conglomerates buying up some of the most prominent book publishing houses as only a small percentage of their bottom line, editors felt the compression with a need to make more commercially viable decisions, narrowing the flow of approved publishing endeavors.  Agents started to be turned to in order to fill in the figurative spaces and pre-screen author projects to an extent that they hadn't approached before, meeting editors' new standards and acting as figurative gatekeepers to traditional publishing.  The writers, in response, had new roles to fulfill; suddenly they had to become well-versed in marketing, become their own publicist and learn how to sell themselves and their work from the query letter all the way down the finish line to post-publication.  Post-publication marketing had been a large factor originally associated with self-publishing yet it has taken on substantial significance in traditional publishing as well.  Electronic publishing has opened doors to accommodate these shifts.  Best-selling e-book author H.P. Mallory who has bridged the gap between self and traditional publishing by signing a contract with Random House, said of the current industry climate in a recent interview with The Write Place At the Write Time, “Now is the most exciting time for writers- the markets, the readers, as opposed to only the editors and publishers, get to decide what is a success.”

Our online literary publication was founded three years ago with the mission of creating a community-like atmosphere fostering growth and inspiration in the areas of literature, art and culture.  To be widely accessed and turned to as a resource, we have appreciated the online form that allows us to be cost-effective and keep the publication free to the public.  In terms of brand, we set high standards from the beginning that developed into our USP (unique selling proposition); what we're "selling" or rather "promoting" is a unique online environment in the form of a literary journal that addresses the needs and wants of the modern writer/reader.  As writers, we are ever mindful and in touch with the author experience (submitting work, having work accepted/rejected/published, etc...) and as a result of this knew what kind of publication we ourselves would want to deal with; one that maintained a personal touch in their correspondence/feedback and worked closely, personably with the writer to deliver the final product (this key component is knowing your market).  Add to the mix writers' hunger for knowledge and the near countless resources (some good, some not), you want a publication that guides you gently in the right direction with helpful tools, suggestions, interviews with best-selling authors, articles, interaction...  It’s often a guiding whisper of wisdom to say, ‘I’ve been there. Here’s a lantern and let’s walk the rest of the way together.’  Our vision was to create a safe haven of encouragement and warmth for creative expression. Our vision has evolved as we have; now we maintain those founding principles as well as add to them through the inspiring experiences we have with our writers and artists. We keep a personal touch to all aspects of the publication- everything from design to forming lasting friendships with contributors. We aim to inspire, educate and entertain on a profound level. Yet the aim goes far beyond that in our goal of carving out a very human visage (face) on the publishing industry.

We've recently started a separate blog to discuss the business aspects of the writing field and one of the recent posts is titled, "Be the Brand; Brand Management for Writers."  An excerpt from the post sums up the philosophy of what we feel and have observed a brand really is and the areas it touches upon:  "In each aspect of yourself that you present, in how you conduct yourself, the ideas/causes you champion or oppose, all of it makes up who you are as a writer.  The important factor is to, above all, be yourself and let the distinguishing traits show through.  Too many contemporary writers feel the need to self-camouflage and risk being lumped together by genre instead of distinguished by traits as individuals.  For your site, your book covers, your correspondence, your public appearances, pull together a comfortable theme that fits you and will have you standing out in the minds of readers, reviewers, editors and publishers."  A brand should be a natural, organic evolution of who you are or who your company is; communicating that brand extends to each outward facing component that you have of your business (and your affiliates) in the public sphere.  Publicity, promotions should all tie in with your theme- what makes you unique, your abiding philosophy and mission.  From our Twitter account, Facebook page to interviews done of us, there is always a clearly discernable voice and thread that lets the reader identify who we are, what we represent and how we work.  Carrying over those same standards to all our endeavors has helped in establishing our brand and meeting the expectations we set forth.  Reflecting on our three years of a publication and how we first began, it was always our philosophy first, then the action in adherence to that philosophy and then the effects which were the making of the brand.  Like the story of the king who sent two farmers out to grow a bountiful harvest, one hastened to throw down as many seeds as possible, over-watered them and tugged on the roots each night to make them grow; the other took a handful of seeds and patiently cared for them, nurtured them with love and trust, knowing that he was doing what he could for them, knowing it would take time for them to blossom.  It was the second farmer whose crop was abundant when the harvest arrived and the moment came to set out their bounty before the king.  It takes the same patience, nurturing and skill when it comes to growing and maintaining a brand. 

Market Share, make it work for you! author bio for Sylvia Hoens Wright- A former career strategies columnist for the Greater Richmond Partnership’s Work magazine (WM), Wright and the Green Industry. As a communications personality, she appeared on WTVR Channel 6 TV, FM 97.3 Inspiration Corner, WCVE PBS Richmond Channel 23 TV and Channel 35 TV Author’s Review. She is published by The Office, Data Management, Your Computer Career, Green Profit and Today’s Garden Center magazines, Richmond Times Dispatch, Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters; and blogs for Build Green TV and VA’s Plant More Plants program.
Wright provides speeches and workshops for national and international conferences such as the All Cities Congressional City Conference held in DC, corporate department and business association meetings, has taught communications for the Virginia Community College system, and is scheduled to provide a workshop for PLANET’s Green Industry Conference held at Louisville, Kentucky, Kentucky Expo Center, .
A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech and was the recipient of the Turning America from Eco-weak to Eco-chic AwardMarket Share, make it work for you! is available through Wright’s LuLu Store option, or any retail book distributor.

Tuesday, September 6, 2011

Part I Question 6 of Interview Series on Non-Fiction Markets With Writer Noelle Sterne, Ph.D.

6. Talk to us about finding the right markets for our work and developing a niche.
Writing, or learning to be a writer, is like growing up. From babyhood, we must learn to crawl (= write junk), wobble half-upright (= write a little less junk), walk in spurts (= write much less junk), run a little (= write more of what really is us), and finally gain balance to walk and run at will (= write in our true voice). If we could jump into adulthood from childhood or even early adolescence without living through each previous stage, we’d save much time and angst. In writing too, imagine learning enough from watching, reading, and hearing about others’ experiences, mistakes, unfortunate decisions, and failings to avoid them entirely. But no go. We have to experience it all.
What Kind of Writer Are You?

So, following from the discussion on submitting your work in Question 1 in this series, finding the right markets and developing a niche require, first, the same kind of trial-and-error learning and perseverance as crawling, walking, and running. The learning means continuous self-exploration, risk-taking, and careful attention toward discovering your true preferences and passions as a writer.  
The writer James Scott Bell tells of another very successful author who said to David Morrell, the bestselling intrigue/thriller novelist, “that he chose his genre by pure market calculation. And it worked for him.”
But, Bell comments, Morrell is “not constituted to be that kind of writer. He can write only when there is something (an ‘inner ferret,’ he calls it) gnawing at him, something that needs expression from the deepest part of himself” (James Scott Bell, The Art of War for Writers, Writer’s Digest Press, 2009, p. 62).
Which type of writer are you?  

The Passionate Inward Writer:  Are you a writer who, like Morrell, must write what you are led to and fervent about? What swells up from inside and cannot be denied, even through years of distractions? Does the unwritten essay, article, poem positively call to you?  Are you feeling what Julia Cameron describes?
If I have a poem [or story, essay, or novel] to write, I need to write that poem . . . . I need to create what wants to be created. I cannot plan a career to unfold in a sensible directions dictated by cash flow and marketing strategies. (The Artist’s Way, Tarcher/Putnam, 1992, p. 180)
If you are this type, you write, write, write, and then look for markets. You may make money, often don’t, and generally engage in other income-producing work.
The Practical Outward Writer:  Or do you love to write anything, and will—from corporate newsletters to trade manuals to news stories to profiles and even to short stories?  Are you turned on by matching your talent to the paychecks, the bigger the better? Do you crave to get into Woman’s Day, GQ, Scientific American, Esquire, Huffington Post, Technorati, with whatever subjects are trending now?  And you look forward to plunging into planning, researching, and interviewing as much as required?
If you are this type, look for markets that need writers. Study the articles in magazines and entries in blogs  and write to these. They may or may not overlap with your general interests. But as long as you’re writing, you don’t mind. With practice and diligence, you’ll become a proficient and reliable freelancer, often make good money, gain a reputation as reliable, and attract invitations to write more.
The Two Sides, Not Necessarily Warring:  Although I am the passionate inward type, as I’ve written more I’ve become familiar with various markets for my types of writing. And I sometimes write queries or pieces with these markets in mind. I’ve also branched out to others, such as the more “practical” book reviews and interviews.
Sometimes too, if you discover, as I have, that you also take to the “other” type of writing, your creativity is additionally sparked in both. And taking breaks from one type to the other fuels and refreshes you further.
So, reflect on the predominant kind of writer you are. Especially with limited time to write, what gives you the greatest glow? The kind of writer you are or want to become dictates your major market searches.
Mine the Markets

Sorry, nothing can substitute for homework. Like crawling to walking to running—and skipping—we learn by taking the steps.
Markets for the Markets:  Study the compendia. Get the current Writer’s Market and subscribe to its online market service or those of The Writer or Writing for Dollars. Also look for listings in your favored genres. One of mine, for spiritually-based essays, is Writing Spirit Resources ( ).
Buy writers’ magazines and routinely check the market listings. Subscribe to writers’ newsletters that always list several markets (Funds for Writers, Worldwide Freelancer, Writing for Dollars, Writers Weekly, Writing World). Such publications often include notices of new magazines, which could add perfect new markets for your interests.
The following sites offer excellent online collections of markets:
All You Can Read (
Mags Direct (
New Pages (,
Wooden Horse (
If your zeal centers on highly specific subjects, seek out those sections in the market collections and online trade sites. Send for or access sample issues online (e.g., Equipment Journal, Military History, Sew What?, Living the Country Life, Golf  Traps, Sump Pump Passions).
Hands-On Markets:  Go out.  Step into a shelves-and-mortar establishment—bookstore, supermarket, convenience shop, airline terminal. Scan the magazine section and keep an eye out for your genre(s)—travel, fashion, cooking, video games, business, literature. Pick them up. Flip through. Even buy a few.
Learn how to study the magazines for content and features. I’ve found excellent Jenna Glatzer’s Make a Real Living as a Freelance Writer (Nomad Press, 2004), especially Chapter 4, “Study Your Market,” and the Handbook of Magazine Article Writing, edited by Michelle Ruberg (Writer’s Digest Books, 2005). Keep an eye out too for articles in the writing magazines and blogs on dissecting the magazines you drool to get published in.
Research the blogs in your subjects (with, for example, Technorati or Google Blog Search). Read a couple of weeks’ worth of entries on the blogs you yearn to become part of, and go back to the first posts. This is generally where the originator speaks about purposes and hopes for the blog, important information to know as you think about writing for it.  For ProBlogger (
Notice the styles, word counts, and comments. Write a few blogs for yourself and send in one or two. You may be surprised at how quickly the blogmaster welcomes your contribution. See ProBlogger ( for a huge collection of both subjects and wisdom on many aspects of blogging. Additional excellent blogging tips, whether you are new or experienced, can be found in Monica Bhide’s “10 Ways Writers Lose Blog Traffic and Alienate Readers” ( 
All these suggestions take research and time. But they’re necessary to increase your chances of success. Eventually you’ll become familiar with the most appropriate markets, scan newsletters faster, and develop a sense for additional markets in your favorite topics and areas.
Uncover Your Niche

The same touchstone applies to your niche-uncovering as your market-mining: What are you passionate about? What must you write about? What writing project makes you so excited that even though you’re bone-weary you can hardly fall asleep and awake spontaneously at first light, rarin’ to commune with your mouse?
Of course, writers of the two types we just talked about, and many variations along the continuum, find their niche(s) based on their likes and passions. Longtime freelancer Kelly James-Enger, a personal trainer herself, specializes in subjects involving health, fitness, wellness, and nutrition, as well as writing craft and informational articles. Christina Hamlett, playwright, columnist, and consultant, concentrates on writing and producing plays and helping screenwriters with wise how-tos. Jennifer Brown Banks writes in a wide range of subjects for many blogs and newsletters. Jane McBride Choate publishes adult romances, stories for adults and children, and writing craft pieces.
Follow the Signs to Your Niche

You discover and develop your niche(s) through your writing. Here’s some help:
1.    Who and what did you read, wallow in, escape to, as a kid?
2.    When you have time to read (sure), do you choose these same or other authors, works, genres?
3.    Do you feel an aching admiration for the authors you read and wish beyond all to write like them? 
4.    Do you get a special kick out of writing on certain subjects and genres?
5.    Do other people compliment your writing in certain subjects and genres?
6.    Are you getting accepted, more and more, in certain subjects and genres?
7.    Do you want to write more in these?
Your answers are all clues and signs to your beckoning niche.
Heed them.
A caution: Once you find your niche(s), don’t use the old excuse that the field is too crowded. This kind of “Yes, but . . .” dampens your new found ardor and shuts down your motivation. Instead, look at all the successful people in every field and others coming up. Look at all the writers on writers’ craft, on fashion, fitness, and fad diets. All the novelists, columnists, and poets. All the new actors, singers, and reality stars. What does this tell us? That there’s always room for someone good. Remember and repeat this to yourself.
And who knows—you may invent a new niche. Who ever heard of chicklit until a few years ago? Or paranormal romance? Or nanny tell-alls? Or fashionista fantasies? Or spy chefs and secret-ingredient agents? Or nuns with guns? Or Caribbean time-sharing vampires? (Sorry, I got carried away.)
Above all, I implore you: Write what you love and feel passionate about, whether of the passionate or practical variety. Don’t write what you think you should write, what’s selling, or what another author is writing and selling. If you don’t follow your writing bliss, your lukewarmness will come through, despite your most dazzling wordplay.
As you persist, allow out more of your passion. Maybe your chosen niche will be shared with others, and maybe they’ll be successful. Fine. But no one else can or will write like you.
Whatever your subject and genre, write in your most honest and open self. As you crawl, walk, and run, with pen to paper and fingers to keyboard, you’ll find, develop, master, and command your niche.
© 2011 Noelle Sterne

Author, editor, writing coach, and spiritual counselor, Noelle Sterne has published over 250 articles, essays, stories, and poems in print and online venues, including The Writer, Writer’s Digest, Writers’ Journal, 11.11, Soulful Living, &Unity Magazine. Articles this autumn appear in Children’s Book Insider, Going Bonkers, The Writer, and Writers’ Journal.
With a Ph.D. from Columbia University, for over 28 years Noelle has helped doctoral candidates complete their dissertations (finally). She is completing a psychological-spiritual-pragmatic handbook based on her dissertation consulting, Grad U: How to Survive and Succeed in Graduate School, Get Your Degree, and Ease the Trip for Yourself and Everyone Who Has to Live with You.
In Noelle’s new book, Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), she uses “practical spirituality” and examples from her consulting practice and other aspects of life to help readers let go of regrets, relabel their past, and reach their lifelong yearnings. Her radio interview on Unity Online Radio’s Village Events and Voices, hosted by Dean Ted Collins, is available for free download at
Visit Noelle’s website at
An essay on Noelle’s own reframing of the past appears in The Moment I Knew: Reflections from Women on Life's Defining Moments (Sugati Publications, September 2011). In August 2011, she hosted a national book salon of authors in this volume discussing their work, writing, and women’s special issues in writing. The transcript is available at
Noelle Sterne
Author, Trust Your Life: Forgive Yourself and Go After Your Dreams
Unity Books, 2011
Reconnecting You to Your Power